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Gamification Blog

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Gamification Blog

Gamification news, tactics, case studies and more. The official blog of Bunchball.

Think Vitamin Radio: Episode #20 | Think Vitamin

Rajat Paharia

03/18/2011

The Think Vitamin team discusses the gamification of educational content in this podcast.

STANFORD Magazine: March/April 2011

Rajat Paharia

03/18/2011

Immediately before starting Bunchball, I spent 4 years at IDEO being immersed in their process of innovation, user-centered design, and rapid prototyping. I’ve found that skill set to be incredibly useful here - back in 2007 we knew that game mechanics were powerful, but then what? It wasn’t like we had something that we could copy, and say “It’s like that other product, but better in these ways…”. 

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Q&A: Gabe Zichermann on Gamification, Fun and Metrics

Rajat Paharia

03/18/2011

Q&A: Gabe Zichermann on gamification, fun and metrics.

Real Rewards Help Gamification Take Flight: Tech News and Analysis

03/17/2011

Irving is wrong, real-world rewards are not a requirement. Everything depends on context, and we’ve clearly seen that across our 50+ deployments.

 
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PlayNice.ly While Squashing Bugs

Rajat Paharia

03/17/2011

A bug tracking system with some light gamification elements. Well, badges anyway.

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The Future of Social TV: It’s Not About the Check-In: Online Video News

Rajat Paharia

03/16/2011

Agreed 100%. Any service where a “check-in” is the core behavior and content is going to need to figure out what’s next PDQ.

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Badges in Social Media: A Social Psychological Perspective | Yahoo! Research

Rajat Paharia

03/15/2011

Yahoo’s Reputation Patterns are also good reading.

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Twitter Using Gamification to Increase Followers

Rajat Paharia

03/15/2011

Is the progress bar a game mechanic? In isolation, it just seems like a progress bar. But as LinkedIn and others have proved, it clearly works.

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The Ten Rules of Gamification

Rajat Paharia

03/15/2011

We’ve been doing gamification for customers of all sizes since 2007 now, and the rules that Nicholas lays out are good!

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Game mechanics: Businesses are Using Game Mechanics Online to Rev up Sales

Rajat Paharia

03/15/2011

Good L.A. Times article that covers some of the work that we’re doing with USA Network to gamify their TV show sites, like Psych, Burn Notice, etc.

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