Gamification news, tactics, case studies and more. The official blog of Bunchball.
March Madness Is Like Gamification: To Win, You Need the Right Players Aligned for Success
You're undoubtedly aware of gamification and how it's being used by companies around the world to engage customers, employees and partners to improve business performance. But even if you can see the benefits, you may be struggling with how to communicate that vision across the enterprise. An important question to ask yourself is, "How can I align stakeholder groups (from business, IT, operations, etc.) to position a gamification project for success?
What Is Big Data?
Big data refers to the explosion in the size, amount and form of information available around any one individual, organization or event. But what does that mean exactly? Why is data "exploding," and perhaps even more importantly, why should you care? Let me walk you through the definition step-by-step.
Why Gamification Projects Fail – And What You Can Do to Get Back on Track
At Bunchball, we know gamification is a powerful business tool that can motivate better performance and drive ROI across all levels and all departments. However, we're also well aware not all gamification projects are created equal and some managers are struggling to achieve desired results. Gartner has even predicted up to 80 percent of current gamified applications will fail to meet business objectives. Is your gamification delivering less than you expected? Have you been up at night wondering, "What are we doing wrong?"
For help answering your questions, I asked gamification experts to describe the most common reasons gamification projects fail – and what you can do to get back on track. Here are their responses.
How to Improve Employee Learning with Gamification in Training
If you're involved with corporate learning at your company, you need to start thinking differently. Why? Because researchers have found1 that since there's typically little practical follow-up or meaningful assessments, some 90 percent of new skills "learned" are lost within a year.
In other words, even though spending on corporate training now tops $70 billion per year in the US and more than $130 billion per year worldwide, only 10 percent of skills are actually retained. That's an absolutely terrible ROI and proof to me that traditional corporate training programs need a complete overhaul.
Gamification in Education & Student Engagement
Learn how gamification in education can cut distractions in the classroom and as much as triple student engagement.
Gamification Examples by Employee Level
We provide gamification examples for how to implement gamification for everyone from sales to IT, even millennials.
Gamification Research: How to Close the Gap Between Your Sales Team and Executive Buyers
True confession: I'm a gamification research junkie. I read as much as I possibly can – from studies that explore human behavior and workplace motivation to the latest on data analytics and other high-tech advances. That's exactly how I became aware of Forrester's recent research about the (significant) gap emerging between B2B executive buyers and the sales teams trying to do business with them.
We all know that buying behaviors have changed – no surprise there. But Forrester found that sales managers have not been able to keep up; far too many are relying on outdated tools and legacy programs to train and engage their sales teams. That leaves buyers disappointed, and sales teams frustrated by opportunities lost. In one study, Forrester asked executive buyers how often they accept follow-on meetings from a vendor they've only met once. Three-fourths (74 percent) said, "Never or occasionally." The message is loud and clear: "Don't call us. We'll call you."
5 Gamification Trends to Watch in 2015
In 2014, we saw gamification level-up in a big way – the category was listed on more than a dozen Gartner Hype Cycles, the media buzz hit a fever pitch and analysts continued to project the market to reach $2.8 billion by 2016.
And yet, while the hype continues, it is increasingly peppered with a layer of cynicism – the common thread in all this is, "okay, hot shot, I hear that you are pretty great - now PROVE IT." To this, we at Bunchball say, "Bravo!" and, "Bring it on!" It is high time that we separate the myth from the reality – and to me, this is the headline for the year ahead:
2015 is the year that gamification will grow up.
How Gamification Is Revolutionizing the Workplace
It’s that time of year – the season for fresh starts, resolutions to improve and bold new initiatives. As I read article after article about “Top Business Trends for 2015” and “What to Watch for in the Year Ahead,” I can’t help but be struck by the number of times I’ve seen gamification mentioned, or even featured. We’ve come a long way from questions like, “What is gamification?” Today, most business execs know the definition of gamification, and they recognize it as a data-driven motivation strategy that can improve company performance across the board. Many are eager to get platforms in place in the New Year because they understand that engaged employees form the foundation of the service-profit chain.
If you have questions about gamification in the workplace and how it can improve business results for your company, let me break it down. Here are the top reasons why I predict gamification will revolutionize the workplace in 2015:
When Winner Takes All, Everybody Loses: How One Call Center Built a Winning Team with Gamification
Contests have been a motivational staple in the workplace for years, ranging from sales “president club” competitions to dumb-luck drawings for random prizes. And while the approaches have been varied, one thing has always been true: when there is only one winner, there are scores of losers, and you have little control over which label you get. Where’s the motivation in that?