Gamification news, tactics, case studies and more. The official blog of Bunchball.
How to Improve Employee Learning with Gamification in Training
If you're involved with corporate learning at your company, you need to start thinking differently. Why? Because researchers have found1 that since there's typically little practical follow-up or meaningful assessments, some 90 percent of new skills "learned" are lost within a year.
In other words, even though spending on corporate training now tops $70 billion per year in the US and more than $130 billion per year worldwide, only 10 percent of skills are actually retained. That's an absolutely terrible ROI and proof to me that traditional corporate training programs need a complete overhaul.
Gamification in Education & Student Engagement
Learn how gamification in education can cut distractions in the classroom and as much as triple student engagement.
Gamification Examples by Employee Level
We provide gamification examples for how to implement gamification for everyone from sales to IT, even millennials.
Gamification Research: How to Close the Gap Between Your Sales Team and Executive Buyers
True confession: I'm a gamification research junkie. I read as much as I possibly can – from studies that explore human behavior and workplace motivation to the latest on data analytics and other high-tech advances. That's exactly how I became aware of Forrester's recent research about the (significant) gap emerging between B2B executive buyers and the sales teams trying to do business with them.
We all know that buying behaviors have changed – no surprise there. But Forrester found that sales managers have not been able to keep up; far too many are relying on outdated tools and legacy programs to train and engage their sales teams. That leaves buyers disappointed, and sales teams frustrated by opportunities lost. In one study, Forrester asked executive buyers how often they accept follow-on meetings from a vendor they've only met once. Three-fourths (74 percent) said, "Never or occasionally." The message is loud and clear: "Don't call us. We'll call you."
5 Gamification Trends to Watch in 2015
In 2014, we saw gamification level-up in a big way – the category was listed on more than a dozen Gartner Hype Cycles, the media buzz hit a fever pitch and analysts continued to project the market to reach $2.8 billion by 2016.
And yet, while the hype continues, it is increasingly peppered with a layer of cynicism – the common thread in all this is, "okay, hot shot, I hear that you are pretty great - now PROVE IT." To this, we at Bunchball say, "Bravo!" and, "Bring it on!" It is high time that we separate the myth from the reality – and to me, this is the headline for the year ahead:
2015 is the year that gamification will grow up.
When Winner Takes All, Everybody Loses: How One Call Center Built a Winning Team with Gamification
Contests have been a motivational staple in the workplace for years, ranging from sales “president club” competitions to dumb-luck drawings for random prizes. And while the approaches have been varied, one thing has always been true: when there is only one winner, there are scores of losers, and you have little control over which label you get. Where’s the motivation in that?
Resolve to Make 2015 the Year Your IT Service Desk Becomes a True Strategic Partner
I wish I could sugarcoat it, but I can’t. Truth is, most IT service desk managers will start the New Year facing significant challenges. Why? Because customer satisfaction rates are continuing to fall, and now severe impacts on productivity are cropping up. In fact, a study commissioned by BMC Software found that the gaps between business users and IT service agents from all types and sizes of organizations in all geographies are now responsible for productivity losses ranging from 10% (a few hours per month) to more than 50%. As Forrester points out, that means companies are losing money because their people can’t work – and of course, that means customer satisfaction is destined to erode even more.
What’s the problem? Why can’t service and support teams do a better job of connecting with the customers, employees and partners who reach out to them seeking help?
Three Reasons Gamification Is Better Than Black Friday
Retailers invest enormous resources in their Black Friday promotions – and perhaps that’s no surprise. The holiday season is retail’s most competitive period of the year, and with more than $50 billion in sales on the line for just one weekend, conventional wisdom would argue that it’s worthwhile to pull out all the stops in order to lure customers with special offers and deep discounts.
But how loyal are Black Friday customers in the long-run? Are you really loyal to that big box store, or are you only camping outside of it because that TV you had your eye on is cheaper there than at the store across the street? Is there a better way to drive sales and increase revenue?
Does Your Social Community Have an Activity Inequality Problem?
What user behaviors are most valuable in your company’s social collaboration platform? Do you know? And even more importantly, once they’re identified, what can you do to encourage more users to engage in these high-value behaviors?
At Bunchball, we believe that in order to build a vibrant, active community, it’s critical to understand exactly who’s using your platform – and how. Then, once you have that data in-hand, you can work to optimize collaboration by facilitating participation, broadening conversations, and encouraging dialogue that endures. In other words, we know that you can increase the ROI of your social collaboration platform if you can determine the behaviors of high-valued participants and then replicate those behaviors across all users.
Why so much emphasis on the word “all?”
A Halloween Tip From Bunchball: Use Gamification To Ward Off Zombies
Zombies make great TV characters, movie villains and Halloween costumes. But, let’s be honest, there’s no place for them in your business strategy.
Too many companies have practices or tactics that lurk around like zombies. Similar to the “undead”, these business practices may have once been vibrant and useful, but now they’re lifeless, ineffective at best ... and extremely difficult to eliminate. You know what I’m talking about: the old-school communication approaches, the fear-based directives (“Do this or else!”), etc., etc.
Well, since October is the month when all the ghosts and ghouls come out, now is the perfect time for me to offer you this Halloween-inspired tip: You can use gamification to ward off zombies. Really. I’m not kidding. And to illustrate my point, I’ve compiled a brief overview of what I consider the five most dangerous business zombies and how gamification can put them to rest, once and for all.