Gamification news, tactics, case studies and more. The official blog of Bunchball.
Gamification Marketing: How to Increase Employee and Customer Engagement
I’ve seen firsthand how marketing’s role has become increasingly strategic. Gamification marketing turns that strategy into engagement and results.
Using Gamification to Improve Sales Effectiveness
As someone who has worked in sales for more than 20 years, I know first-hand how difficult it can be to develop, and then nurture, effective sales teams. MHI Global summarized the challenges quite nicely in its recent report, which identifies three specific attributes as the cornerstones of a performance-oriented sales culture: Customer Core (how an organization engages with its customers), Collaboration (how people at an organization work with customers and together) and Calibration (how an organization measures, recognizes and rewards accomplishment).
But here’s the problem: The data collected in the study indicates that less than half of those polled feel confident that their companies are working optimally in these three areas. Check out these findings, where I list MHI Global’s reference point for each attribute, along with the results tabulated for World-Class Performers and All Respondents:
Guest Post: How to Inspire Financial Literacy and Motivate Employees to use Workplace Retirement Plans
I’m sure you’ve seen the headlines. You may even be guilty yourself. We know that people are just aren’t saving enough.
A resent survey found that 75% of employees have put aside less than a quarter of what they will need in retirement, while among those who who are close to retirement (50 and older), 47% are still less than a quarter of the way there.1
And yet, other research revealed that even though 74% of those surveyed with a workplace savings plan fully acknowledge that they are forgoing “free money” if they don’t contribute to the maximum company match, only 17% said they maximized their contributions.2
Learn To Drive Brand Loyalty Among Today’s Distracted Consumers
How much are you spending on customer acquisition?
Whatever it is, I’d wager it’s more than you’d like . . . and probably much more than you spend on customer retention.
Since most analysts agree that acquiring new customers now costs 4-6 times more than retaining the ones you already have, wouldn’t you rather engage your loyal fans, instead of continually depleting resources to attract new ones?
Can Hiring Millennials Make Your Workplace Happier?
Some see Millennials as needy, entitled and self-centered.
To others, they’re rugged, tech-savvy individualists, full of optimism and eager to collaborate when needed.
Either way, there’s no denying that Millennials are destined to have a powerful impact on the workplace. Indeed, researchers estimate that by 2025, Generation Y (born 1978-1994) will comprise nearly 75 percent of the world’s workforce.
Are You Committing “Sins” With Your Social Collaboration Platform?
Social collaboration platforms are designed to help organizations engage the right people, accelerate innovation and improve business performance.
Unfortunately though, I’ve heard from many managers who feel underwhelmed by the results their social collaboration platforms produce. They’ve had only limited success and are often left scratching their heads, wondering what they could be doing differently.
From my perspective, the missteps are rather obvious.
What Back-to-School Can Teach Us About Customer Loyalty
Schools across the country are opening their doors to students eager to start a new year of classes.
And you can bet that most of these young folks are outfitted with the latest fashions, supplies and devices. Indeed, data from the National Retail Federation (NRF) shows that back-to-school spending for K–12 and college for clothing, shoes, supplies and electronics is expected to reach $74.9 billion this year!
Of course, that comes as no surprise to anyone who has been inside a mall over the past month, where it’s difficult not to succumb to a mind-numbing haze of saturation in this competitive market. Every store and kiosk is stuffed with the latest “back-to-school this” and the next “must-have that,” all clamoring for attention. Consumers are, in a word, distracted—by all the choices . . . and by online merchandising and social media platforms that produce an endless stream of deals and information about what’s “hot.”
As Pam Goodfellow, Prosper Insights Consumer Insights Director, sums it up, “Students will make sure to keep one eye on social media and the other on retailers’ websites as they seek out what’s new and exciting in their hunt for fresh, fashionable and relevant back-to-school gear.”
It’s how shoppers operate now –whether they’re in the market for back-to-school items, groceries, manufacturing machinery, software or anything else. Typically, there are numerous product options, coupled with a wide array of channels and platforms –each one overflowing with information, offers, reviews and advice.
How To Use Gamification To Improve Call Center Performance
Recent research by Deloitte found that 62% of organizations view customer experience provided through contact centers as a competitive differentiator. What’s more, 40% of the organizations that participated in the study have dedicated customer experience resources, and 82% recognized “accuracy and quality of information” as the most important customer experience attribute.
Do your call centers give you a competitive edge? Do your agents deliver quality service . . . and do they provide it efficiently and effectively?
Gamification can directly impact your answers to those questions. Here’s how:
Do You Have Questions About How To Get Started With Gamification?
As Bunchball’s Founder and Chief Product Officer Rajat Paharia wrote about last month, the gamification landscape is shifting. More and more people know “the basics.” They understand gamification involves motivating people through data. They appreciate that it adds real business value and has proven to be an effective way to engage customers, employees and partners.
In other words, I’m now part of fewer and fewer conversations that begin with the question, “What is gamification?” Instead, people are looking for answers to questions like, “What can gamification do for us?” and “How can we get a gamification solution up and running where we work?”
Getting to Know Your Customers Better
Get to Know Your Customers Day falls on the third Thursday at the beginning of each quarter –that means it’s happening this week on July 17. For me, Get to Know Your Customers Day serves as a valuable, periodic reminder that satisfied, loyal customers are essential to profitability.
But ask any marketer and they’ll tell you: Keeping customers satisfied and loyal is becoming more and more of a challenge. Consumers are barraged with options, offers and media noise like never before, and it’s increasingly difficult to ensure your brand message can cut through all that noise.
Is there anything that can help shift the odds in your favor?