Gamification news, tactics, case studies and more. The official blog of Bunchball.
A Different Kind of Rockstar Roadshow
The Bunchball Rockstar Roadshow on May 15 was a huge success – and I’m not just saying that because I’m the founder and Chief Product Officer of Bunchball. I’m saying that because the presenters were stellar, the attendees were engaged, the discussions were rich, the questions stimulating and our specialty Nitrotini was, well . . . it was exactly as good as it looks:
Gamification Over? No Way – We’re Just Getting Started
When I see headlines like those, I can’t help it: I’m instantly skeptical. I know editors and writers craft them for effect – to grab the reader’s attention –and not because whatever they’re claiming is necessarily 100% true. (Did anyone really think Kiefer Sutherland’s character wouldn’t “live another day?”)
So, when I first ran across Fortune’s article titled, “Looks like that whole ‘gamification’ thing is over,” I’ll be honest, my gut reaction was something like, “Oh, boy. Here we go, again. Another trumped-up headline. I bet the article has nothing to do with gamification being ‘over.’”
I was right.
Let me explain . . .
Three Ways Gamification Can Help You Get the Most from Your Social Collaboration Platform
When communities work together towards a common goal, the results can be amazing –as we have seen in social movements throughout history or in global responses to major natural disasters. Even smaller local initiatives, like cleaning up trash on Earth Day, can have a significant positive impact.
So, why does collaboration in the workplace remain such an untapped resource?
All too often employees and partners half-heartedly carry out their tasks in isolation, while customers are left standing on the perimeter with their input lost to the wind.
Customer Experience: It’s Not Just About The Customer
When marketers talk about the customer experience, the focus is almost exclusively on the buyer. “What does the customer want/need/prefer?” “How can we improve customer engagement?”
But today, I’d like to offer this (gentle) reminder that the customer experience is part of a larger service-profit chain. Yes, satisfied, loyal customers are essential to profitability. However, you can’t forget where the entire service-profit chain begins – with engaged employees. In 2000, HBR OnPoint published an article titled Putting the Service-Profit Chain to Work that very clearly articulated the value of employee engagement and loyalty, and to illustrate my point, I’ll adapt it slightly here:
10 Ways You’re Gamifying Every Day
The word ‘gamification’ might sound intimidating…but the concept has been around for generations. At the heart of gamification there are ten mechanics AND it turns out that you and your employees are already experts on all of them.
Let’s take a look at where gamification crops up in your day to day:
Guest Post: Big Data And The Looking Glass
We now generate data in virtually everything we do –when we work, when we shop, when we travel, even when we “check-in” at our favorite restaurants or when we connect with one another on social media. And this data is a reflection, a reflection of what we do and our preferences.
In theory, then, businesses should be able to know their customers –and their employees and their partners –better than ever. They should be able to use all that data to understand what motivates people to work, to buy, to eat, to share, to get involved . . . .
That makes sense in theory, right? With more and better data, there should be more and better understanding.
But unfortunately, that’s not the case
Can Gamification Help You Offer More Flexible Work Arrangements?
Flexible work schedules are a hot topic these days –so much so that the first full week in May has been designated national “Flexible Work Arrangement Week.”
Why all the interest in time-shifting, job sharing and satellite offices?
Because more and more employees want to strike a balance between life and work. Last year, PwC announced the results of a two-year, global generational study aimed at identifying trends in the workforce. Among the key findings, the research revealed that:
How To Drive More Revenue By Engaging With Customers On Social Media
As digital marketing spend continues to climb, more and more digital marketers are shifting their focus from lead generation to revenue growth. Why? Because interacting with customers online has been proven to drive sales. For instance, new research from Webmarketing123 found that one in five B2B and one in three B2C marketers have generated revenue from social media, and Adobe Digital Index recently reported that for Q4 2013, revenue per visit (RPV) had increased once again across the major platforms:
Can You Architect Virality? Absolutely. Here's How
Most would disagree that it is possible to architect virality. But it is. As Kevin Allocca points out in his TED talk, “communities of participation” are a critical ingredient in the secret formula for making a video go viral. If you can inspire audiences to participate, you can create a viral experience.
So how do you actually encourage engagement with your content?
Here’s how: tap into human motivation
Refining Gartner’s Redefinition Of Gamification
How do you define gamification?
At Bunchball, we’ve been answering that question definitively since our founding in 2007. To us gamification is defined as motivating people through data – capturing the big data that your customers, partners and employees are generating as they’re interacting with online experiences, and using that data to motivate better performance.
We’ve always been quite clear on that definition. But outside of Bunchball, there’s been an ongoing debate about what exactly gamification is… and what it is not.