Adobe Case Study
Adobe Case Study: Driving Active Use and Adoption in the Enterprise Through Gamification
Adobe used gamification to achieve three main objectives for its Enterprise Lead to Order (ELO) systems in Salesforce:
- Improve adoption/active use. Gamification motivated account executives to engage with Adobe’s ELO systems.
- Drive opportunity management. Inspired by gamification, account executives worked to improve data hygiene, linearity and visibility into the sales pipeline.
- Enhance forecast accuracy. Gamification motivated account executives to update forecast indicators and add products to opportunity earlier in the process –both of which helped them to avoid blind spots.