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Success Story

How Better Recipes Whips Up Engagement in the Food Community

Goal: Innovate Meredith's Better Recipes online community to differentiate it from other online recipe websites.

Solution: Create a highly unique and personalized experience for visitors of by partnering with Bunchball.

Step 1: Encourage users to earn Kitchen Bucks when they upload, edit, and rate recipes on the site.

Step 2: Redeem Kitchen Bucks for accessories to personalize user avatars, or products to design a virtual dream kitchen.

Step 3: Offer Recipes Clubs, where users compete as teams and view results on public Better Recipes leaderboards.

Results: Increased viral awareness and user-generated content, while providing a fun and engaging destination for the Better Recipes community.