Bluewolf Empowers Thought Leadership and Drives Revenue Growth
Bluewolf’s workforce is distributed globally and the company wanted a way to tap into the expertise of its most valuable resource – its people. Bluewolf used a digital engagement platform to achieve four main objectives:
- Enable action. Gamification helped Bluewolf increase the adoption and use of Salesforce Chatter and peripheral programs.
- Encourage sharing and capture knowledge. Bluewolf employees were motivated to increase social sharing and help drive traffic to the company website.
- Empower employees. Gamification provided incentives for Bluewolf consultants to produce thought leadership content and build their personal brands.
- Generate leads. Greater visibility and web traffic improved Bluewolf’s lead capture.