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Success Story


How Box Transformed Its Sales Kickoff Into a Contest

Finding a cure for “Death by PowerPoint”

Goal: Develop winning ways for Box’s fast growing sales team to bond while learning about upcoming offerings at their 2012 sales kickoff.

Solution: To cultivate a spirit of friendly competition, Box created a highly engaging mobile app experience on Bunchball’s Nitro gamification platform—for any tablet or mobile device.

Step #1: Award points for check-ins and correct answers to 25 questions during each session. Also motivate salespeople to earn points by finding the answers to “Fun Facts” trivia.

Step #2: Feature the results of individual results and team challenges on a real-time leaderboard.

Step #3: Reward the top three performers with an iPad 3, Jawbone Jambox, and Klipsch headphones.

Benefits: Drove enthusiastic engagement of sales reps, faster and more complete learning, and more connected team building—all while building a culture of “coopetition.”