How Course Hero Put the Earn in Learning
Success Story
Course Hero
Everyone can be a hero if you offer the right reward
Goal: Maximize college student achievement and interaction with Course Hero, an online learning tools site.
Solution: Deploy Bunchball’s cutting-edge Nitro technology throughout Course Hero’s core offerings, with a particular focus on the Courses product.
Step #1: Recognized desired user behavior by rewarding progressively advanced badges, points, and levels as students complete chapters and courses in each learning path.
Step #2: Empower members to post badges and promote their success on Facebook and Twitter. Also display the top 20 participants on a public leaderboard.
Step #3: Offer real-world rewards, such as a pitch meeting with a Silicon Valley investment firm, and a $5,000 grand prize. Also donate to Books for Africa on users’ behalf.
Benefits: Increased social sharing by 400% in three months, and overall time on site by 5%, with Courses receiving three times longer visits than any other website page.
As the market leader and innovator in gamification, Bunchball’s gamification solutions have motivated more than 125 million users to complete more than 20 billion actions on behalf of over 300 customers.