Electronic Arts (EA) is a global leader in digital interactive entertainment, delivering games, content and online services for Internet-connected consoles, personal computers, mobile phones and tablets. EA gamified its FIFA Fan Rewards program to achieve three main objectives:
- Improve adoption/active use. Gamification helped EA leverage the power of its highly engaged fan base to motivate more gameplay.
- Drive deeper engagement. Because it personalizes the customer journey, gamification motivated fans to consume and share more content.
- Increase sales referrals. As customer engagement improves, EA expects to see an increase in revenue from participants in FIFA Fan Rewards.