How Eloqua boosted activity and engagement in a customer community
Success Story
Eloqua
Goal: Make a successful online community even better with more sustained activity and deeper connections between members.
Challenge: Eloqua, a wholly-owned subsidiary of Oracle, provides marketing automation and revenue performance management software. They needed to drive participation and engagement in Eloqua Topliners, a Jive Software powered community for marketing and sales professionals, their target customers.
Solution: Eloqua took gamification beyond badges to a whole new level with Nitro for Jive.
Step 1: Add the Jive Advanced Gamification Module, powered by Bunchball, to Eloqua Topliners.
Step 2: Define levels that community members unlock through activities that add value.
Step 3: Reward points for interaction and contribution quality, based on peer feedback.
Step 4: Create “mini communities” through leaderboards that show participants who is above and below them.
Step 5: Make it easy to share earned badges and build a reputation on networks like LinkedIn.
Results: An already active community experienced a sustained 55% increase in average active users. Technical support requests declined as members found quality answers on community boards.
As the market leader and innovator in gamification, Bunchball’s gamification solutions have motivated more than 125 million users to complete more than 20 billion actions on behalf of over 300 customers.