Giving users some serious chat-titude
Goal: Reward long-term users of existing FunMobility mobile applications—while retaining new users with unique social entertainment offerings.
Solution: To attract more competitive, social users, FunMobility expanded and differentiated their site by partnering with Bunchball to launch a cross-platform entertainment app, FunChat.
Step #1: Combine HTML5 games, virtual currency, avatars, and rewards into the free gamified app—for the iPhone, iPod Touch, and Android.
Step #2: Provide "audio pranks" that users can push to their smartphones, with sounds like wolf whistles or angry pig noises.
Step #3: Reward users with FunGold to customize their FunChat Chattitude experience, and compete with other users for the currency.
Benefits: Increased market share in a crowded mobile marketplace, and drove repeat visits.