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Success Story

Global Leader in Food and Beverage

How a global leader in the food and beverage industry evolved its loyalty programs to deliver a gamified social experience

Social media has changed the way consumers interact with their favorite brands. Even though this food and beverage leader was popular with customers in more than 200 countries, engagement in the brand’s reward program had begun to plateau, and company leaders knew they needed to do more to stay relevant in the quickly-evolving loyalty space. They wanted to create a unique, individualized and engaging experience so that the company could expand its reach and interact with and reward loyal customers in new ways and at different levels.

A global leader in the food and beverage industry used Bunchball’s digital engagement platform to:

  1. Evolve its loyalty program. Bunchball’s digital engagement platform enabled the company to migrate from a traditional, strictly transactional loyalty program to one that is personalized, engaging and adaptable to all forms of loyalty, not just the type captured by transactions. 
  2. Integrate gamification, loyalty and social media. With Bunchball’s digital engagement platform, the company was able to create a loyalty program that is inherently social and gamified.
  3. Gain new fans. The company used Bunchball’s digital engagement platform to expand its reach, leveraging the social networks of loyal customers to attract more fans.
  4. Identify customer behaviors that correlate with better performance. The performance enhancing data generated by Bunchball’s digital engagement platform provided insight into customer behaviors that correlate with sales, retention and other key business metrics.