Intercontinental Hotels Group
In 2012, IHG identified an unmet need within six vertical sectors of the small groups and meetings marketplace. Realizing this, IHG moved forward to define a competitive differentiator by establishing a standard of industry-specific specialized service, nurture repeat business, while driving revenue. This would require a complete reprogramming of training and development for its hotel sales teams.
The solution was the hotel industry's first sector-focused gamified training portal. The IHG team designed the company’s gamification solution around three specific goals:
- Increase knowledge of industry sectors targeted for meeting sales.
- Encourage cross-property and cross-geography collaboration and knowledge sharing among sales reps.
- Boost revenue from meetings.