When NetApp created its first-ever internal team to manage its maintenance agreements, the company needed a way to quickly train 55 newly hired Inside Service Sales Reps who were distributed over eight locations globally.
NetApp sought a fresh approach and opted to use a digital engagement platform to achieve three main objectives:
1. Accelerate onboarding and training of newly hired Inside Service Sales Reps
2. Maximize productivity: Inspired by gamification, the Inside Service Sales team worked to improve conversion
rates above industry benchmarks
3. Enhance forecasting: Gamification motivated Inside Service Sales Reps to update data regularly, giving the company better visibility into its sales pipeline