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Success Story


How Telemundo Made the Telenovela World Go Round

Talk about a makeover...

Goal: Develop an integrated program that deeply connects Telemundo telenovela viewers with L'Oreal USA's brands.

Solution: Partner with Bunchball to create Club de Noveleras, the first Hispanic community that allows Telemundo fans to engage with top telenovela stars, discover new beauty tips, and rewards participation.

Step #1: Reward points when users sign up and engage with content online—from viewing photo galleries and videos, sharing content, and commenting about episodes.

Step #2: Offer branded content, such as L’Oreal makeup and hair care tips and trends, as prizes and in exchange for points.

Step #3: Give fans access to meet their favorite stars while sampling L'Oreal products live.

Benefits: Beautified enthusiastic fans and increased L’Oreal sales—while earning outstanding press coverage in The New York Times and more.