How NBC Climbed to the Top with a Virtual Office
Success Story
NBC's The Office
Are you getting a raise—in viewership? (That’s what she said.)
Goal: Widen fan base for The Office, and deeply immerse current viewers in different aspects of working a 9-5.
Solution: Bunchball partnered with NBC to create a virtual Dunder Mifflin office, an interactive environment where fans compete in an online mock office.
Step #1: Encourage fans to ‘apply’ for a job at the virtual Dunder Mifflin, and create personalized employee profiles.
Step #2: Award points to ‘employees’ who participate in corporate challenges and user-generated games, and track scores with public leaderboards.
Step #3: Offer The Office-branded virtual goods to decorate virtual office spaces in exchange for points.
Benefits: Increased viral awareness and user-generated content, and created a fun and highly engaging online destination.
As the market leader and innovator in gamification, Bunchball’s gamification solutions have motivated more than 125 million users to complete more than 20 billion actions on behalf of over 300 customers.