Game Mechanics Defined
Game Mechanics are the basic actions, processes, visuals, and control mechanisms that are used to “gamify” and activity. Game mechanics, which are the building blocks of gamification, are the rules and rewards that make up game play and create an engaging experience. While all games use game mechanics, Bunchball takes a strategic approach in developing and deploying gamification game mechanics for increased engagement.
What Are Game Dynamics?
Game Dynamics refers to a set of emotions, behavior and desires gamification leverages to resonate with people. As seen in the graphic above, we use game dynamics in accordance with Game Mechanics to motivate and engage participants through our gamification platform.
Examples of Game Dynamics include:
- Progress (emotional)
These emotions are the compelling desires and motivation that trigger behavior economics and intrinsic motivation. Overall, these emotions are the motivations that not only define, but propel Game Dynamics.
Ten Primary Game Mechanics
Bunchball has identified the following 10 primary Game Mechanics, which make the foundation of Gamification:
Points can also be used to indicate status, identify high priority activities or, in some examples, used to purchase real or virtual goods. Game Dynamics associated with Points include Achievement and Progress (emotional). Users want to feel rewarded and Points can help users keep score.
Levels show how users reach a milestone, program status, or areas of accomplishment. This can also show long-term or sustained achievement within the gamification program. Levels within game mechanics taps into the human desires/motivations (Game Dynamics) of Competition, Collection, Achievement, and Progress (emotional).
Missions provide objectives for users to accomplish as a team or as an individual. Once the mission is completed (or challenge overcome), users may feel a sense of accomplishment. Game Dynamics that often work with Missions include Competition, Community, Achievement, Surprise, and Exploration.
Badges are used to demonstrate mastery over important tasks and goals. . These visual indicators of accomplishment can also communicate skill or expertise within a group. Game Dynamics associated with Badges include: Community, Collection, Achievement, Surprise, Progress (emotional), Exploration.
Many gamification deployments will feature a “high-score table” which is also defined as a Leaderboard to show how users/teams are progressing against each other. As an example, a team/individual leading in gamification can inspire the team/individual to remain at the top. Or a leaderboard could trigger more competition among another team/individual to displace the current leader. Key Game Dynamics associated with Leaderboards include: Competition, Collaboration, Community, Achievement.
Unlocks are used in unlocking missions or challenges. As an example, a user must complete A (mission, task, challenge, etc.), which will then unlock B, C, and D. The Unlocks game mechanic can be deployed with quizzes, activities, and missions containing badges where there is a determined linear progression. Game Dynamics associated: Achievement, Surprise, Exploration.
This game mechanic enables users to see how everybody else in the gamification is doing; for example, a user may read on the Events Feed that a colleague has completed a mission and progressed to the next level. Events Feed can be used to motivate other users to do certain actions so their progress could be broadcasted on the Events Feed to others. Game Dynamics associated: Exploration, Competition, Collaboration, Community, Progress (emotional).
The Quiz game mechanics allows users to test their knowledge and in doing so, this can be in conjunction with many other game mechanics to help move the user through the gamification program.
A visualization of Progress shows users where they are in completing missions, challenges and in the overall Gamification user journey. Game Dynamics associated: Achievement, Progress (emotional).
How Game Mechanics Impact Motivation
The essence of gamification is the application of game mechanics to “gamify” an activity. Game mechanics are the rules and rewards that build the foundation of game play. Game mechanics, when strategically and tactically deployed in accord with Game Dynamics, can make the gamification challenging, fun, rewarding and intrinsically inspire other emotions the programs designer hope to evoke.
Partner With A Leader in Gamification
Bunchball understands the compelling desires, motivation and data-driven insights help fuel successful gamification programs. As an innovator with enterprise gamification, we have the experience and expertise of working with organizations across many verticals to drive inspire engagement with measurable results.
Contact us today for a demonstration!