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Bunchball Appoints Kevin Spier to Western Regional Vice President and Chris Sullivan to Eastern Regional Vice President

Bunchball Appoints Kevin Spier to Western Regional Vice President and Chris Sullivan to Eastern Regional Vice President

Leading gamification pioneer sees increased adoption in large enterprise market segments, growth of strategic partnerships

REDWOOD CITY, Calif. – Dec. 2, 2013 – Bunchball, the pioneer and market leader in gamification, today announced the appointment of Kevin Spier to Western Regional Vice President and Chris Sullivan to Eastern Regional Vice President. Increased customer traction, along with new and growing partnerships in the enterprise, has led the company to strategically align its go to market focus to support enterprise sales and further bolster its strong partner relationships.

“Enterprises are realizing as never before that gamification is a highly effective strategy for motivating employee and customer behavior, particularly in today’s social, collaborative environments,” said Jim Scullion, CEO, Bunchball. “In 2014, we will amplify the momentum we have seen from enterprises looking to engage employee and customer audiences while we continue to build upon the success of our industry-leading partners, including, Jive and IBM. Spier and Sullivan have played significant roles working with our major enterprise customers, and they have excellent track records for accelerating sales, revenues and partner success. We’re proud to support our talent and are looking forward to the next phase of growth.”

Spier and Sullivan are seasoned sales executives who bring strategic and operational leadership experience to the executive team at Bunchball. They will report directly to CEO Jim Scullion. The winning combination of their expertise and commitment to helping enterprises succeed supports Bunchball’s continued growth and furthers the company’s ability to deliver leading gamification solutions.

Kevin Spier
Kevin Spier is responsible for Western regional sales for Bunchball. Spier has been with Bunchball since the company’s founding and is focused on helping visionary organizations improve employee and customer engagement and loyalty by leveraging data-driven motivational techniques including game mechanics. Spier has worked with leading companies including Adobe, Cisco, HP, T-Mobile and VMware to help them understand and implement gamification. He holds a B.A. from Yale University and a M.A. in Education from the University of Michigan.

Chris Sullivan
Chris Sullivan drives Eastern regional sales for Bunchball. He is passionate about providing gamification solutions that drive behavior, increase user adoption, and create sustained engagement within internal and external digital ecosystems for enterprise customers, employees and partners. Prior to Bunchball, Sullivan was Vice President/Managing Director for The Channelweb Network at United Business Media (UBM). Sullivan was responsible for directing and implementing the sales, marketing and editorial strategy for all digital products within the Channel Group. Previous to UBM, he spent eight years in various sales and management positions for Ziff Davis Publishing. He has a B.A. in Communications from Fordham University.

Bunchball Corporate Milestones
Bunchball has had a breakout year, building on its strong momentum and continuing to achieve new milestones, including:

  • Customers
    • New and expanded customers in 2013 including Adobe, Bayer, Chevron, HP, VMware and Cisco.
  • Partnerships
  • Awards
    • Bunchball customer Oracle Eloqua won the Engage Customers Jive Award 2013 for its customer community Topliners, which increased engagement by 55 percent with gamification.

About Bunchball:
Bunchball is the market leader and visionary in gamification for the enterprise. Bunchball drives business results through gamification with its cloud-based platform that motivates and engages employees, customers and partners. Our world-class customer roster is made up numerous Fortune 2000 companies, including Adobe, Cisco, HP, T-Mobile and VMware. Bunchball is strategically aligned with industry-leading partners, including BMC Software, IBM, Jive, NICE Systems and, to deliver gamification solutions to enterprises globally. Based in Redwood City, California, Bunchball's investors include Granite Ventures, Triangle Peak Partners, Northport Investments, and Correlation Ventures. For more information, visit, our blog at, or follow @bunchball.


For Bunchball:
Mina Manchester
Bateman Group
(415) 697-2565