The father of gamification reveals new insights about how companies can leverage big data and gamification to create enduring loyalty
Redwood City, Calif. – June 10, 2013 - Bunchball Founder and Chief Product Officer Rajat Paharia is helping companies win the battle for loyalty with Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification, a new book available June 18 from McGraw-Hill.
Paharia, recognized worldwide as the father of gamification, has been an evangelist for the industry since he started Bunchball in 2005. His new book encapsulates nearly a decade of insights learned from helping Fortune 1,000 companies implement successful gamification strategies. Loyalty 3.0 explores the concepts Paharia has spent his career defining, including how today’s leading companies can use big data, the latest science on human motivation and gamification to cultivate loyalty that is meaningful and sustainable.
Loyalty 3.0 also discusses the converging market trends that are transforming the notion of loyalty and making it critically important for companies to evolve their thinking about what “loyalty” actually means. Paharia explains how the loyalty programs of the past have become outdated and ineffective, as digitally adept consumers have grown savvier about how companies market to them, and as a result have become less loyal to specific brands. From there, Paharia delves into a discussion about how companies can use big data to implement gamification strategies that add tangible value to their businesses. He explains how everyone who comes into contact with businesses—customers, employees and partners—generates data from each behavior and interaction. By capturing and understanding this data and pairing it with the latest research on human motivation and gamification, companies can drive increased engagement and enduring loyalty, Loyalty 3.0.
Paharia goes on to explain that companies who embrace and implement Loyalty 3.0 fundamentals will be able to cut through the noise of daily deals, tweets and other distractions to inspire customers, employees and partners to join, participate, perform, share, learn and collaborate more.
“Loyalty 3.0 is about marshaling the very technologies that are helping to defeat current loyalty programs and turning them into a secret weapon for creating loyalty that lasts,” said Paharia. “Loyalty 3.0 is a guide to help companies understand how to do this through gamification, an approach to motivating behavior so crucial to business success that someday it will just be called ‘good design.’ I wrote this book to help innovators see how they can harness the motivational power of gamification and loyalty to drive meaningful results and a competitive advantage for their business.”
Real-world case studies from numerous globally known brands, including Ford, Kraft and Adobe are detailed in Loyalty 3.0, offering readers an industry-first look at gamification best practices and successful strategies. Loyalty 3.0 outlines the techniques companies can use to increase engagement with customers, as well as motivate employees to become more highly trained, make more frequent use of social collaboration networks and achieve personal or departmental goals. By offering a roadmap to gamification best practices, Paharia opens the door to companies everywhere, inviting them to discover how they can use Loyalty 3.0 techniques to create productive employees, motivated partners and dedicated customers.
“Loyalty 3.0 is filled with major insights and does a brilliant job of grounding the reader in fundamental concepts around motivation, big data and gamification – building on these concepts through real-world case studies that bring the combinations to life – and finishing with actionable ideas and next steps that enable you to test and operationalize these ideas in your own workplace and personal life,” said Brad Smith, president and CEO of Intuit.
Loyalty 3.0 readers will learn:
- Why current loyalty programs are failing to generate the loyalty businesses really want.
- The five intrinsic motivators that organizations can use to shape the behaviors of customers, employees, partners and social communities.
- Specific ways companies are using big data to drive business results – from encouraging customers to buy more, to motivating employees to perform better, to encouraging community members contribute quality content and share their expertise.
- How gamification serves as the Loyalty 3.0 engine, fueled by motivational science and big data.
- The steps every company must take to implement a successful “Loyalty 3.0” program.
Bunchball is the market leader and visionary in gamification. Powering the Engaged Enterprise, Bunchball enables organizations to improve business performance throughout their ecosystem by creating highly active and loyal customers, employees, and partners. Bunchball's comprehensive suite of innovative cloud-based solutions empowers companies to engage and motivate, leading to improved employee productivity, customer loyalty and ROI. Bunchball's world-class customers include Adobe, HP, Cisco, Warner Bros., Comcast, LiveOps, VMware and Hasbro. Based in Silicon Valley, Bunchball's investors include Granite Ventures, Triangle Peak Partners, Northport Investments, and Correlation Ventures. For more information, visit www.bunchball.com, our blog at www.gamification.com, or follow @bunchball.