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Enterprise Gamification Grows w/ Hundreds of New Customers

Enterprise Gamification Grows w/ Hundreds of New Customers

Leading brands will share best practices in applying game mechanics to engage and build loyalty with consumers and employees at Gamification Rockstar Roadshow in New York

REDWOOD CITY, CA--(Marketwire - April 15, 2013) - Bunchball, the pioneer and market leader in gamification, today reported brisk growth across all facets of its business, adding hundreds of new customers in 2012 and significantly broadening its presence in the enterprise. Bunchball’s 2012 performance underscores the company’s growing momentum as the leading force in the global gamification industry. Bunchball helps enterprises improve their business performance by engaging and motivating employees, partners and customers through gamification, which applies proven game mechanics to websites, business tools and applications, social networks and online experiences.

On the heels of this success, on April 23, Bunchball is bringing leading enterprise brands together for its Gamification Rockstar Roadshow in New York. At the event, Jive’s Sydney Sloan and USA Network/NBC Universal’s Jesse Redniss will deliver keynote addresses. Headliners from Bluewolf, Get Schooled, Kraft Canada, Ford Canada, Met-Rx, Perficient, Thomson-Reuters and Zamzee will describe how gamification has made a measurable impact on their business. Through presentations and panel discussions, these rockstars will explore gamification trends and tools, and show how applying game mechanics can help create communities of customers and motivate employees and partners to learn more, collaborate better and work smarter.

Carter Lusher, Research Fellow and Chief Analyst: Enterprise Applications Ecosystem at Ovum, will add his insights on the growth of gamification in an analyst keynote and as moderator of one of the Rockstar Roadshow panels. “More enterprises are realizing how gamification can help improve their entire business – from engaging and retaining customers to onboarding, training and motivating employees,” said Lusher. “Gamification leaders like Bunchball have packaged sophisticated, customized gamification technology in platforms that are increasingly easier to use. If 2012 was gamification’s breakout year into the enterprise, then 2013 is when gamification hits the inflection point and accelerates. Gamification is an Ovum Trend to Watch in several sectors because it is a high reward, low risk initiative that yields measureable ROI.”

Bunchball’s Gamification Rockstar Roadshow event builds on its strong momentum and breakout year in which the company continued to achieve new milestones.

  • Customers
  • Partnerships
    • A significant and growing percentage of Bunchball’s 2012 revenue came from strategic alliances and technology integrations with some of the industry’s most well-known enterprise solution providers, including Jive Software,, IBM, Bluewolf and SugarCRM.
  • Awards
    • Bunchball won a GAward 2012 for Best Consumer Facing Use of Gamification (USA Network’s Club Psych) and Best Enterprise Use of Gamification (Nitro™ for Salesforce).
    • F@stCompany ranked Bunchball No. 7 its list of The World’s Most Innovative Companies in Gaming for 2012.


Leading Brands Gather to Share Gamification Best Practices
Bunchball’s Gamification Rockstar Roadshow comes to the Westin Times Square in New York at 3:00 p.m. Eastern on April 23, followed by a post-event cocktail reception from 7:00 to 8:00 p.m. Rajat Paharia, founder and chief product officer at Bunchball, will open the event by providing insights into how behavioral motivation and big data can combine with game mechanics to shape desirable behaviors in any audience.

“These 12 companies, and hundreds like them, are the real stars of gamification, and we can’t wait to come to New York to shine the spotlight on their achievements,” said Paharia, who is widely recognized as the father of gamification and is the author of Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification, a new book from McGraw-Hill.

An after-party will give attendees a chance to talk individually with the rockstars and with gamification experts from Bunchball. Registration for Bunchball’s Gamification Rockstar Roadshow is $249, which includes cocktails and hors d’oeuvres. To register, visit

Bunchball is the market leader and visionary in gamification. Powering the Engaged Enterprise, Bunchball enables organizations to improve business performance throughout their ecosystem by creating highly active and loyal customers, employees, and partners. Bunchball's comprehensive suite of innovative cloud-based solutions empowers companies to engage and motivate, leading to improved employee productivity, customer loyalty and ROI. Bunchball's world-class customers include Adobe, HP, Cisco, Warner Bros., Comcast, LiveOps, VMware and Hasbro. Based in Silicon Valley, Bunchball's investors include Granite Ventures, Triangle Peak Partners, Northport Investments, and Correlation Ventures. For more information, visit, our blog at, or follow @bunchball.


For Bunchball:
Mina Manchester
Bateman Group
(415) 697-2565