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Out-of-the-Box Gamification Closer for Salesforce Users

Out-of-the-Box Gamification Closer for Salesforce Users

Latest Release of Bunchball’s Nitro™ for Salesforce Gets Users Up and Running in Just Minutes

REDWOOD CITY, Calif. – Sept. 19, 2012 -

Core News Facts:

  • Bunchball, the pioneer and market leader in gamification, today unveiled a new version of NitroTM for Salesforce, an optimized version of Bunchball’s acclaimed Nitro platform that uses game mechanics to help motivate sales teams to engage in deeper and more meaningful use of the Salesforce platform.

    • Selected as one of 14 offerings to be featured in’s redesigned AppExchange Social Enterprise Showcase, Nitro for Salesforce shapes the behavior of users by applying the dynamics of competition and achievement through the use of goal-setting, real-time feedback, competition, status and recognition.

  • The new release of Nitro for Salesforce makes gamification easier and more powerful by introducing a simpler start-up process and significantly more customizable leaderboards.

    • New “getting started” wizard. An engaging, easy-to-use setup wizard makes it easy to set up challenges that help drive Salesforce engagement and adoption. The new wizard lets Nitro users quickly gamify the Salesforce experience based on organization type, such as telesales, inside sales, outside sales, or service. Nitro for Salesforce walks users through the process of setting challenges, badges, levels and more – and gets them up and running in minutes.

    • New custom leaderboards. Nitro for Salesforce users can keep sales teams motivated by publishing highly customized leaderboards that display a far wider array of ranked listings than ever before. In addition to showing how each user stacks up against his or colleagues by way of points, completed challenges, and levels, the new leaderboards can also rank participants based on metrics specific to Salesforce. Now, leaderboards created in Nitro can rank users by tasks completed this quarter, past due opportunities tackled this quarter, and more. Nitro for Salesforce also gives organizations the ability to display a full-screen version of custom leaderboards on a dedicated monitor or TV, so everyone in a location can see who is leading and who is moving up or down the board.

  • The latest version of Nitro for Salesforce will be available later this year via’s AppExchange Social Enterprise Showcase. All Nitro for Salesforce customers will automatically receive the new update as part of their subscription.


Attributable to Christopher Anderson, Director of Information Technology, Schumacher Homes

"Gamification has proven to be a successful engagement strategy. We've seen how Bunchball's solutions have transformed workforce processes into an effective approach to our business."

Attributable to Joe Fisher, Vice President of Products, Bunchball

“With this new release of Nitro for Salesforce, we’re making it easier for organizations to get their gamification initiatives up and running sooner and with less effort than ever before. From the moment people begin using Nitro for Salesforce, they’ll see a redesigned widget that leads them through every step of the gamification process. And with new, highly customizable leaderboards, they can drive specific behaviors in Salesforce, such as pursuing past due opportunities or collaborating via Chatter. Only Bunchball empowers organizations to leverage the proven power of gamification to achieve the broadest array of unique business objectives within Salesforce.”


Bunchball is the market leader and visionary in gamification. Powering the Engaged Enterprise, Bunchball enables organizations to improve business performance throughout their ecosystem by creating highly active and loyal customers, employees, and partners. Bunchball’s comprehensive suite of innovative cloud-based solutions empowers companies to engage and motivate, leading to improved employee productivity, customer loyalty and ROI. Bunchball’s world-class customers include Adobe, HP, Cisco, Warner Bros., Comcast, LiveOps, VMware and Hasbro. Based in Silicon Valley, Bunchball's investors include Granite Ventures, Triangle Peak Partners, Northport Investments, and Correlation Ventures. For more information, visit, our blog at, or follow @bunchball.

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For Bunchball:

Melissa Roxas

Inner Circle Labs

(415) 684-9401