Avoiding the Engagement Cliff: How to Create Sustainable Employee Commitment in the Modern Workplace
Employee engagement is at a crossroads. Businesses are struggling with billions in lost employee productivity and trillions in costs for underused enterprise technology. Companies know they need to counter the effects of employee disengagement, and that anything they can do to motivate training and development, process adoption, collaboration, and job performance will have a significant business impact. The challenge is that traditional solutions often are only effective at engaging employee attention or adoption in the short term, but fail at driving sustained participation — a phenomenon known as the dreaded "Engagement Cliff."
In this webinar, we'll explore what causes The Engagement Cliff, why understanding the concept of "Attention Currency" is critical to reversing this trend, and how the concept of Loyalty 3.0 — the confluence of Big Data, Motivation and Gamification — is already helping companies drive sustained and profitable engagement with their employees, sales teams and channel partners.
Barry Kirk brings a decade of experience as a consultant and speaker in the marketing and motivation industries to his role as Sr. Director of Digital Strategy at Bunchball, where he focuses on the design of sustainable engagement solutions for the enterprise. Prior to Bunchball, Barry led the loyalty marketing consulting practice at Maritz Loyalty and Motivation.