Search form

White Paper

E-Book: Brainhacking Employees

E-Book: Brainhacking Employees for Their Own Benefit

In this e-book by George LaRocque of #HRWINS, you'll learn how 'brain hacking' isn't a term that should be feared- it should be embraced as a way to engage your workforce

A conversation about something programmers call "brain hacking" is currently heating up throughout Silicon Valley and in the media. Brainhacking is a set of techniques and tactics used by popular applications like Facebook, Snapchat, and Instagram to make them more engaging and even addictive to users. User engagement is the Holy Grail for software applications. In the quest to gain more of it, software industry insiders report that a combination of neuroscience and gamification techniques are used to keep us returning to our smart phones and apps to be the recipients of more "rewards" that come in the form of shares, likes, comments, and so on.