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Forrester: How Strategic Motivation Programs Drive Sales

Forrester: How Strategic Motivation Programs Drive Sales

Motivating salespeople to change and do what you want them to do is a daily challenge for sales managers and other sales enablement professionals in almost every company. Long-practiced comfort zones of salespeople are tough to overcome, and new behaviors are difficult to instill and even harder to sustain.  This is where gamification is finding a home in helping sales organizations execute on a business strategy.

In this Forrester research report, you will learn:

  • How gamification is effective in motivating behavior change in sales organizations
  • How to identify key behaviors to target
  • What a well-designed gamification program looks like in a sales organization
  • The keys to creating and motivating lasting change