Forrester: How Strategic Motivation Programs Drive Sales
Motivating salespeople to change and do what you want them to do is a daily challenge for sales managers and other sales enablement professionals in almost every company. Long-practiced comfort zones of salespeople are tough to overcome, and new behaviors are difficult to instill and even harder to sustain. This is where gamification is finding a home in helping sales organizations execute on a business strategy.
In this Forrester research report, you will learn:
- How gamification is effective in motivating behavior change in sales organizations
- How to identify key behaviors to target
- What a well-designed gamification program looks like in a sales organization
- The keys to creating and motivating lasting change