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White Paper

It's No Game: Gamification is Transforming the Call Center

It's No Game: Gamification is Transforming the Call Center

Everyone knows it’s more expensive to acquire a new customer than to retain a current one. But did you realize that, according to Gartner, a simple 5 percent increase in customer retention can increase profits by 25-125 percent? The front lines for customer retention are in your high-stress call center, where you need a team of motivated, engaged agents who positively represent your brand and message. And with gamification tools, tactics, and techniques, you have the power to transform your call center into a customer-centric operation by motivating your team, accelerating onboarding, improving service, cutting call times, and even increasing sales performance.

In “It’s No Game: “Gamification is Transforming the Call Center,” a white paper authored by CITO Research, you’ll learn best-practice strategies and see how other organizations have tapped the power of gamification – using concepts like badges, leveling-up, and points incentives - to increase employee engagement (and retention, too) and motivate them to deliver higher levels of service to your customers. Download our free white paper now to learn more.