Loyalty 3.0: A Conversation with Rajat Paharia
As our lives move online and nearly everything we do is being mediated by technology, all of our activity is generating reams of data we are all walking data generators. Loyalty 3.0 reveals how to combine this big data with the latest understanding of human motivation to power gamification. Join Jive and Rajat Paharia, Founder and Chief Product Officer at Bunchball and author of Loyalty 3.0 as they dig into this month's Jive Book Club book. During the webinar, Rajat will cover several key points from his book, including:
- Why and how gamification came from the world of video games
- What it means to "Have to" vs. "Want to"
- How to use the customer and employee data you already have to your advantage