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Making the Business Case for Gamification

Making the Business Case for Gamification

How Ciena Disrupted the Status Quo to Achieve Channel Partner Excellence

You know that gamification is a powerful motivation tool because it taps into human beings’ intrinsic motivators - autonomy, mastery, purpose, progress, and social interaction. The apps we use every day leverage game mechanics, elegantly and natively, to keep us engaged and glued to our smartphones.

The mission-critical business technology that your employees and partners interface with? Not quite as engaging. For Ciena, an engagement and performance solution that uses gamification to drive behavior change was the missing piece needed to take their channel partner program to the next level.

Join us on 6/8 to learn how to build the business case for gamification. Faisal Hawa, Business Operations Leader for Channel Partners at Ciena will share:

  • What strategies and solutions you should consider if you want to change behavior
  • Why Ciena chose Bunchball to drive partner program success
  • How to create a business case that ensures executive buy-in and proves ROI