Motivating and Incentivizing Channel Partners
In the age of the customer, B2B buyer behaviors have changed – forever. The way you and your channel partners engage with customers – i.e., delivering the customer experience – is paramount. Are your channel partners really engaging customers the way they want to be engaged? Or are they out of sync and losing business opportunities as a result? New customer engagement behaviors are an imperative for your partners’ growth, but they can be difficult to effect and measure. Join us for this webinar to learn:
- What today’s executive decision-makers expect from your channel partners and salespeople
- How companies are measuring partners’ effectiveness
- How companies like yours can use gamification to spur channel partners to new levels of buyer engagement
Watch the live webinar hosted by Rajat Paharia, Founder of Bunchball, featuring Tim Harmon of Forrester Research.