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Rebooting Your Customer Loyalty Programs: Using Gamification to Create Sustained Engagement

Rebooting Your Customer Loyalty Programs: Using Gamification to Create Sustained Engagement

While loyalty programs have become a standard part of the modern consumer experience, the current models -- which have been in place for decades -- are starting to show distinct signs of fatigue.  In particular, traditional loyalty programs are seeing major challenges in driving engagement because they are primarily focused on complicated earn/burn models that do little to engage consumers emotionally.

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