Rising Above The Noise—Driving Brand Loyalty among Today's Distracted Consumers
We live in a crowded, 24/7, global marketplace, where consumers are barraged with information, advertising, offers and media noise like never before. How can your company compete? What does it take to engage customers, retain their interest and drive true loyalty in this age of distraction?
Let us help you chart your course.
During Rising Above The Noise—Driving Brand Loyalty among Today's Distracted Consumers, you'll hear from Emmy nominee Jesse Redniss, who has been setting trends for multi-screen, digital brand building, creative development and marketing for the past 14 years. Most recently, Redniss spearheaded USA Networks' extremely successful Club Psych, a new generation loyalty program appealing to young, online audiences. He will discuss:
- Why traditional, one-size-fits-all loyalty programs no longer work
- How to better understand what truly motivates your customers to buy, watch or subscribe
- Real-world examples of brands driving new levels of engagement with immersive social marketing