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Channel Strategy


Channel Strategy

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Evolve Your Channel Strategy with Gamification


Challenge: Partner Programs Lack Focus and Loyalty

A successful channel strategy requires partners who are engaged, inspired, and successful. Partner portals may be designed to keep partners up-to-date, distribute leads, and identify best practices, but partners have to be motivated to use them.

  • Partners manage many relationships and receive a flood of product and promotional information. How can you stand out?
  • Partners sell what they know and getting to know your product value has to be easy and rewarding.
  • Partner certification programs become rote exercises to increase leads and opportunities without changing behavior.
  • Top partners hold onto their knowledge rather than sharing it, creating silos of success.

Solution: Motivate Partner Loyalty through Success

An effective channel program taps your partner’s desire to succeed and attain status to sell more. Bunchball gamification solutions add game mechanics to digital experiences and use big data to recognize what’s working and replicate it across your partner program. With Bunchball Nitro, Nitro for Jive and Nitro for SAP Jam you can:

  • Engage partners with progressive missions, leveling, and goals targeting individuals or teams
  • Keep your channel marketing interesting with limited availability, time-based, and personal achievement goals
  • Encourage competitiveness with leaderboards, badges and reputation scoring
  • Show partners their progress and influence in a personalized achievement center
  • Gain insight into what motivates your partners with robust analytics and expert reports

Move the Needle: KPIs

By tracking channel partner activities and responses to incentives, Bunchball helps you make real, measurable improvements to your key performance indicators (KPIs):

  • Increase ROI on channel strategy investment
  • Improve partner sales performance
  • Increase partner-driven leads and reduce time to close deals
  • Increase collaboration between sales channels
  • Expand formal and informal learning
  • Drive better utilization of training resources
  • Raise customer satisfaction rates
  • Gain better visibility into goals and targets and forecasts
  • Reduce churn and nurture more top performers

Bunchball Nitro and Nitro for Jive

Bunchball combines the most advanced gamification technology with the deepest expertise and the best execution track record to deliver real, measurable results.

  • Nitro, our proven, cloud-based gamification engine, integrates easily with enterprise apps and portals to increase your ROI.
  • Nitro for Jive, the Advanced Gamification Module available from Jive Software is powered by Bunchball.