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Using Gamification to Create an Engaged Enterprise

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The amount of information to which we’re exposed has exploded. According to the New York Times, the average American worker consumes 34 GB of information and reads 100,000 words in a single day. At the same time, workers are continually distracted. Computer users change windows or check e-mail and other programs an average of 37 times an hour. Distracted, unfocused employees costs organizations millions of dollars per year due to lost productivity. This whitepaper addresses:

  • The high cost of lost productivity among workers
  • How to drive higher user engagement from employees, customers and partners
  • Why using gamification makes sense for goal-setting and point-tracking systems and enable robust user experiences